I went from multi-passionate creator to full-time web developer helping women take control of their websites and make informed decisions as they get ready to take their online businesses from DIY to PRO.

I know what it’s like to feel lost in a foreign language of coding, confused by all things SEO, wondering how to grow your audience and by the time you figure that out, the web trends have shifted, and you have to learn it all over again! I was a self-taught creative entrepreneur once, you know.

My story began over 20 years and 10,000 km away. I grew up in Brazil as the youngest of 5 siblings. My brother was my biggest role model, so when he fell in love with computers and coding in the late 80s, I became obsessed with understanding everything I could about it too. I was about 7 years old when I started “mimicking” him and coding on raw MS-DOS.

When it became clear that I wanted to pursue a career in something web-related, I was told by my brother and close male friends who were in the industry that information technology was “boy stuff” and I would be better suited in a more “female-friendly” industry such as graphic design. I didn’t know where I fit in, but I wasn’t going to let it stop me in my tracks.

How I went from multi-passionate creator to full-time web developer helping “fempreneurs” take control of their websites and make informed decisions as they’re ready to take their online businesses from DIY to PRO.

I know what it’s like to feel lost in a foreign language of coding, confused by all things SEO, wondering how to grow your audience and by the time you figure that out, the web trends have shifted, and you have to learn it all over again! I was a self-taught creative entrepreneur once, you know.

My story began over 20 years and 10,000 km away. I grew up in Brazil as the youngest of 5 siblings. My brother was my biggest role model, so when he fell in love with computers and coding in the late 80s, I became obsessed with understanding everything I could about it too. I was about 7 years old when I started “mimicking” him and coding on raw MS-DOS.

When it became clear that I wanted to pursue a career in something web-related, I was told by my brother and close male friends who were in the industry that information technology was “boy stuff” and I would be better suited in a more “female-friendly” industry such as graphic design. I didn’t know where I fit in, but I wasn’t going to let it stop me on my tracks.

From student to teacher to creative entrepreneur

I spent the next few years in school, bouncing from computer science to English to marketing. Before I graduated, I took a full-time job teaching ESL – English as a Second Language – an experience that taught me so much about reading people, understanding what they’re trying to say when they can’t put words together and how to deliver information without overwhelming my audience.

While I was in school, my true passion kept calling me, and I began coding websites for local handmade businesses.

I absolutely loved the challenge of creating a website that would showcase a maker’s skills and the products they put so much care and passion into.

After spending over 10 years building websites, I knew I couldn’t deny myself from following my passion any longer.

It was time to trust my instincts, close my eyes and leap

I moved to Canada permanently in 2012 and completed my degree in Digital Media and Information Technology at the Northern Alberta Institute of Technology (NAIT). I was hired at NAIT’s Student’s Association as a Web Developer just 6 months after graduating, and, finally, began an official full-time job as a web developer. And–oh yeah!-I also fell in love, and had two children during this time (I gave birth to my first child 1 day after walking across the stage to accept my degree! It was quite a thrill!)

In 2015, after the birth of my second child, I was diagnosed with postpartum depression. While I loved being a mom, I had a desire for more. It was during this time that I began to crave running my own biz again. I loved being my own boss, the creator, the researcher and the teacher all while in the middle of the creative burst that modern businesses are. I had so much to share with other multi-passionate creatives!

Shortly after, I started The Creative Website, and from the very beginning, my goal has always been to help other female entrepreneurs find success through debunking the myth that digital marketing and information technology is “boy stuff”.

How I can help?

  With my guidance, you will be able to create, maintain, grow, and balance a profitable online business.

  I will provide you with the right education, support and motivation to enhance your DIY powers with easy to implement solutions.

  I’ll help you avoid costly mistakes, optimize your online presence and take control of your online biz structure.

  I’ll help you feel confident and in control when you’ve grown to require help, whether that’s hiring or purchasing valuable tools.

  I want to empower you – the creative – with solutions for your most common challenges providing you with the peace of mind and security that you need to amplify your business reach.

You and your business are worthy of your wildest dreams, and I am here to help you achieve it.

How I can help?

  With my guidance, you will be able to create, maintain, grow, and balance a profitable online business.

  I will provide you with the right education, support and motivation to enhance your DIY powers with easy to implement solutions.

  I’ll help you avoid costly mistakes, optimize your online presence and take control of your online biz structure.

  I’ll help you feel confident and in control when you’ve grown to require help, whether that’s hiring or purchasing valuable tools.

  I want to empower you – the creative – with solutions for your most common challenges providing you with the peace of mind and security that you need to amplify your business reach.

You and your business are worthy of your wildest dreams, and I am here to help you achieve it.

Gain momentum & grow your audience
with The Creative Website.

Gain momentum & grow your audience with The Creative Website.

TOOLS OF THE TRADE

Save time and tons of dollars on pricey freelancers with these tools and resources.

WEBSITE DESIGN SERVICES

Expand your online business with tailor-made website solutions that serve your goals.

DIGITAL PROGRAMS

Ready to take over your website & get fully up to speed on what’s working right now?

This is how I roll.

5 things to know about Licia

I’m passionate about working with strong women who refuse to accept what society imposes on them. My maternal grandmother was one of these women. She was a fire starter with a unique sense of humour, an eye for business, a strong personality and immense love for life. She’s my greatest inspiration and the reason why I advocate for women to live their most special dreams.

I want to be a role model for my children and other women along the way through sharing my story, my choices, my knowledge and my skills – that go way beyond coding.

I’m a creator through and through. My focus is visual arts – digital and not. Watercoloring and hand drawing is by far my favourite skills and something I’m consistently studying and working on. I’m also a multi-media craft affectionate – I create art using collage, scrapbooking, painting all mixed together with a little dash of motivational quotes and joy.

I developed depression and anxiety syndrome in 2007 when I lost my ex-fiance to something doctors could not explain. His passing was unexpected and I hit rock bottom. I was in treatment for over a year. Although today I know how to manage the symptoms and act fast, I still find it hard to ask for help – which is a no-no. I feel immensely better when I’m able to connect and engage with others who are going through difficult experiences. I aspire to be a support for anyone going through what I did.

I want to help others thrive in their lives, as much as I want it for myself. The Creative Website is more than website development. I want my story to be transparent so that I might be able to help others who’ve experienced the hardships that I have. I want to guide ambitious creators and dreamers on their first steps, into growth and success.

The Creative Website INC.