Website Health Check: Audit Checklist for Small Businesses

Whether you’re a small business owner or a web designer, your website is often a potential customer’s first interaction with your brand. A well-designed, functional, and optimized website is crucial to your business’s success. But how can you ensure that your site is performing at its peak? The answer is simple: conduct a Website Health Check.

Performing regular audits on your website can provide you with invaluable insights. You’ll identify weak spots and discover opportunities for improvements that could skyrocket your conversions and user engagement. In this blog post, we’ll guide you through the step-by-step process of conducting a Website Health Check, covering everything from site speed to security features.

Why a Website Health Check is Important

A Website Health Check is a diagnostic tool that allows you to assess how well your site functions across various metrics. Ignoring the health of your website could result in reduced visibility on search engines, poor user experience, and ultimately, lost revenue. Frequent checks can help you:

  • Identify technical issues before they escalate
  • Boost SEO rankings
  • Improve user experience
  • Enhance site speed and performance
  • Ensure content is current and relevant

The Ultimate Website Health Check Checklist

1. Site Speed

  • Why It’s Important: 47% of consumers expect a web page to load in 2 seconds or less. Slow load times can result in high bounce rates and poor user experience.
  • How to Check: Use tools like Google PageSpeed Insights or GTmetrix to assess your site speed.
  • What to Do: Optimize images, leverage browser caching, and minimize code to improve load time.

2. Mobile Responsiveness

  • Why it’s Important: Over half of all web traffic comes from mobile devices. Google also favours mobile-friendly websites in search rankings.
  • How to Check: You can use Google’s Mobile-Friendly Test tool to assess mobile responsiveness.
  • What to Do: Consider implementing a responsive design that adapts to various screen sizes.

3. SEO Metrics

  • Why it’s Important: SEO is vital for your site’s visibility and traffic.
  • How to Check: Tools like Moz, SEMrush, or Ahrefs can provide you with a comprehensive SEO audit.
  • What to Do: Improve meta descriptions, titles, and ensure your site has a proper H1, H2, H3 hierarchy.

4. Content Relevance

  • Why it’s Important: Outdated or irrelevant content can harm your site’s credibility and SEO.
  • How to Check: Manually review the pages on your site.
  • What to Do: Update outdated posts and remove or revise irrelevant content.

5. User Experience

  • Why it’s Important: A poor user experience can drive potential customers away.
  • How to Check: Use tools like Hotjar to gather insights on user behaviour or consider conducting user surveys.
  • What to Do: Streamline navigation, improve site layout, and make sure your site is accessible.

6. Security

  • Why it’s Important: Security breaches can severely harm your brand reputation and result in data loss.
  • How to Check: Ensure your website has SSL (look for HTTPS in your web address).
  • What to Do: Keep your CMS and plugins updated, and consider using security plugins or services.


Conducting a Website Health Check is not a one-time task but an ongoing process. Regularly auditing your website ensures it remains secure, efficient, and effective in achieving your business goals. Whether you’re looking to enhance user experience, improve SEO rankings, or ensure that everything is working as it should, a health check is the first step to identifying and addressing issues before they become major problems.

Incorporate this audit checklist into your business strategy today, and watch how small changes lead to significant improvements. You owe it to your business and customers to ensure your website is in top-notch condition. So, what are you waiting for? Start your Website Health Check now.

Ready to level up your website even further? Grab my digital workbook, “Building Profitable Websites” for a comprehensive guide to website success.

Hi! I’m Licia.

I’m the WebDev Momma, owner of The Creative Website, a web design studio that helps women in small businesses rise above the noise to sell more in fewer clicks in Edmonton, AB Canada.

I’m also a seasoned WordPress web developer who mentors tech-savvy women so they can turn their creativity into a profitable web design freelance biz without costly mistakes.

Check out The Creative Web Designer Society. A free membership for tech-savvy women who want to turn their skills into a profitable freelance web design biz.

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A journal-style workbook designed to empower you as a business owner to create a website that looks great and effectively connects with your audience, builds trust, and converts visitors into loyal customers.


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